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Brand Language

Communicating with the Drop Inn brand

Inform and inspire

Communication is key when creating a strong brand. Drop Inn’s brand should continually inform and inspire. Positive messages made in a personal way make a much bigger impact than generic, corporate negative ones. We are seeing great things happen when people pull together.

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Palette

Grape #9c243e Pantone Solid Coated 7420 C

Grape Dark #44101b Pantone Solid Coated 7975 C

Grape Bright #ff3b65 Pantone Solid Coated 184 C

Orange #ec8b0d Pantone Solid Coated 138 C

Orange Dark #4d2f07 Pantone Solid Coated 1545 C

Orange Bright #ffc047 Pantone Solid Coated 123 C

Plum #580b74 Pantone Solid Coated 184 C

Plum Dark #460c5b Pantone Solid Coated 2617 C

Plum Bright #ce5aff Pantone Solid Coated 259 C

Aqua #2c8ae8 Pantone Solid Coated 2727 C

Aqua Dark #0d4568 Pantone Solid Coated 654 C

Aqua Bright #8bc5ff Pantone Solid Coated 278 C

Apple #84960e Pantone Solid Coated 377 C

Apple Dark #3d4506 Pantone Solid Coated 5747 C

Apple Bright #c9e800 Pantone Solid Coated 389 C

Slate #555f63 Pantone Solid Coated 445 C

Slate Dark #1b1e1f Pantone Solid Coated 546 C

Slate Bright #a7bac2 Pantone Solid Coated 537 C

Stationary