☑ Inspirational photography

Communicating with the Drop Inn brand

Inform and inspire

Communication is key when creating a strong brand. Drop Inn’s brand should continually inform and inspire. Positive messages made in a personal way make a much bigger impact than generic, corporate negative ones. We are seeing great things happen when people pull together.

Not just pretty pictures.

Brand is more than the visual palette, it also includes language, attitude and reputation.

When you’re writing, whether it’s in an email, letter or text message, keep the tone consistent. It should be

  • simple,
  • friendly,
  • informative
  • concise

Use everyday, understandable language. Keep in mind that your audience could be wide-ranging with varying levels of education.

Before we go on, some rules of thumb when writing:

  • Avoid spelling and grammatical errors.
  • Keep writing fluid, interesting and engaging, using a conversational tone.
  • Headings should be in sentence case, titles in title case.

Links to Resources

(Requires login)

Giorgio Emergencies

*If the font is not available, use the system font. Eg. Segoe on Windows, San Francisco on iOS / MacOS. This is usually the default sans seriffont.


R:156 G:36 B:62
C:26 M:98 Y:70 K:19
Pantone Solid Coated 7420 C 


R:255 G:255 B:255
C:0 M:0 Y:0 K:0


R:85 G:95 B:99
C:67 M:53 Y:50 K:24
Pantone Solid Coated 445 C

Secondary Palette

Gold: #EC8B0D • Violet: #580B74 • Aqua: #2C8AE8 • Apple: #84960E

Dropinn Lockups


Stationary Collection

One more thing…

Drop Inn’s visual design relies on a handful of rule-of-thumbs:

It’s all about the photography.

Graphical elements should be flat — no shadows, gradients or bevels. Keep an eye on rounded corners too. Have adequate padding around text.

Keep it simple! Whitespace is our friend.