Inform and inspire
Communication is key when creating a strong brand. Drop Inn’s brand should continually inform and inspire. Positive messages made in a personal way make a much bigger impact than generic, corporate negative ones. We are seeing great things happen when people pull together.
Language and Tone
Brand is more than the visual palette, it also includes language, attitude and reputation.
When you’re writing, whether it’s in an email, letter or text message, keep the tone consistent. It should be simple, friendly. informal and concise.
Use everyday, understandable language. Keep in mind that your audience could be wide-ranging with varying levels of education.
- Avoid spelling and grammatical errors.
- Keep writing fluid, interesting and engaging, using a conversational tone.
- Headings should be in sentence case, titles in title case
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