☑ Inspirational photography

Communicating with the Drop Inn brand

Inform and inspire

Communication is key when creating a strong brand. Drop Inn’s brand should continually inform and inspire. Positive messages made in a personal way make a much bigger impact than generic, corporate negative ones. We are seeing great things happen when people pull together.

Language and Tone

Brand is more than the visual palette, it also includes language, attitude and reputation.

When you’re writing, whether it’s in an email, letter or text message, keep the tone consistent. It should be simple, friendly. informal and concise.

Use everyday, understandable language. Keep in mind that your audience could be wide-ranging with varying levels of education.

Writing rules

  • Avoid spelling and grammatical errors.
  • Keep writing fluid, interesting and engaging, using a conversational tone.
  • Headings should be in sentence case, titles in title case

Links to Resources

(Requires log in)

Giorgio Emergencies

*If the font is not available, use the system font. Eg. Segoe on Windows, San Francisco on iOS / MacOS. This is usually the default sans seriffont.


R:255 G:255 B:255
C:0 M:0 Y:0 K:0

Full Palette

Grape Dark • #44101b • Pantone Solid Coated 7975 C
Grape • #9c243e • Pantone Solid Coated 7420 C
Grape Bright • #ff3b65 • Pantone Solid Coated 184 C
Orange Dark • #4d2f07 • Pantone Solid Coated 1545 C
Orange • #ec8b0d • Pantone Solid Coated 138 C
Orange Bright • #ffc047 • Pantone Solid Coated 123 C
Plum Dark • #460c5b • Pantone Solid Coated 2617 C
Plum • #580b74 • Pantone Solid Coated 184 C
Plum Bright • #ce5aff • Pantone Solid Coated 259 C
Aqua Dark • #0d4568 • Pantone Solid Coated 654 C
Aqua • #2c8ae8 • Pantone Solid Coated 2727 C
Aqua Bright • #8bc5ff • Pantone Solid Coated 278 C
Apple Dark • #3d4506 • Pantone Solid Coated 5747 C
Apple • #84960e • Pantone Solid Coated 377 C
Apple Bright • #c9e800 • Pantone Solid Coated 389 C
Slate Dark • #1b1e1f • Pantone Solid Coated Black 3 C
Slate • #555f63 • Pantone Solid Coated 445 C
Slate Bright • #a7bac2 • Pantone Solid Coated 537 C
Dropinn Lockups


Stationary Collection

One more thing…

Drop Inn’s visual design relies on a handful of rule-of-thumbs:

It’s all about the photography.

Graphical elements should be flat — no shadows, gradients or bevels. Keep an eye on rounded corners too. Have adequate padding around text.

Keep it simple! Whitespace is our friend.